Royal Ahrend set to further expand its international network with its Asia Pacific market debut
First leading European office furniture company with a strong local production, sales and marketing presence
Featuring on the Shanghai Design tradeshow from 8-11 March, bringing Dutch design and activity based assortments to Asia
Royal Ahrend announces the integration of the Asian activities of Gispen into Royal Ahrend APAC to provide its growing multinational customer base with office furniture and retail solutions in this important region. Hereby, Royal Ahrend makes its Asia Pacific market debut as the first leading European office furniture company offering an unrivalled 4-week lead time directly from its regional sales and production facilities in Taicang (China). By this debut, Royal Ahrend is able to deliver even more inspiring and collaborative work environments of highest European ergonomic standards across the world.
Eugène Sterken, CEO of Royal Ahrend: “We want to be a global leader in creating and providing inspiring and highly collaborative workspaces which contribute to the people’s health, wellbeing and performance. With the acquisition of Gispen in 2015 we gained a strong foothold in Asia, where Gispen was already producing high quality furniture for the European market for more than a decade. Since then we have carefully lined up our regional sales and marketing team and a great portfolio of Dutch designed products and solutions that perfectly suits nowadays flexible workspace requirements”.
Globalization will continue to spark an increasing demand for international availability of comprehensive workspace solutions. This trend goes hand in hand with multinationals sourcing their entire workspace solutions on pan-European or global scale. These companies want to globally express and shape their corporate identity and achieve significant returns through well designed and inspiring workspaces that attract and retain their talents.
Royal Ahrend APAC is headquartered in Taicang with over 120 employees in production, sales and marketing. From this location the company can offer a wide range of Dutch designed office furniture products with an unrivalled 4-week lead time throughout Asia Pacific and the Gulf Region.
Kamps continues: “Understanding and delivering in a relevant, local context is a vital component of Royal Ahrend’s effective customer experience management. It means having local presence committed to offering the highest European quality and service levels and being respectful of the local habitats, communities and resources. Our supply chain acts locally, and therefore is perfectly tailored for the Asian Pacific market”.
Sterken is pleased with the positive developments in Asia: “The recent wins of several prestigious projects, such as Johnson & Johnson, GlaxoSmithKline and Lenovo, show the appreciation for our supply chain capabilities and for our workspace solutions with a Dutch design signature. With the establishment of Royal Ahrend APAC we aim to strengthen our regional position and better serving our customers to their global and local needs”.